7 Ways to Inspire a Call to Action in Your Social Media Messages

susan — Mon, 31 Aug 2009 20:03:45 +0000

My business partner, Dean Guadagni and I launched Breaking Napa Valley News, which is part of the Breaking News Network, the brainchild of Domus Consulting Group two months ago. As of today, the site is fueled by Twitter feeds from 151 Napa Valley businesses.

I browse through the site a couple of times a day, looking for the best of what’s happening in Napa Valley to share on our Breaking Napa Valley News Facebook Page. And you know what? More often than not, it becomes the proverbial hunt for a needle in a haystack. While I see a lot of social messaging going on, there is a huge lack of “call to action”—that invitation that asks me to take a step towards fulfilling your business goals.

I’m not talking hard sell here. This is about educating me or getting me interested in what your business has to offer, so that as our social networking relationship continues to evolve, I stay aware of all the ways I can patronize your business.

7 Call to Action Examples:

1. Send me an invitation with a money saving incentive.
2. Share links to valuable tips that I can use and associate with your products or services.
3. Invite me to read spotlights or view photos of other customers experiencing your products or services.
4. Make me aware of events associated with your products or services.
5. Ask me for feedback on how you can make your product or service offerings more appealing.
6. Invite me to share how your products or services are playing a role in my life.
7. Educate me on how your products or services are helping others.

The bottom line: Time is money. Before you hit that magic “share” button, ask yourself if the message supports your business goals. Message with purpose.

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susanhanshaw — Mon, 31 Aug 2009 18:34:28 +0000